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Attracting high-potential doctoral students is a key ingredient in driving research productivity, and has a major long-term impact on the standing and reputation of the University and the Trulaske College of Business. This fund was created to enhance the support provided to PhD students in the Trulaske College of Business. It will be used to provide support for travel, data acquisition, or other professional activities. In addition, we would like to build the fund to a level at which we can endow scholarships to supplement student stipends so that we can compete for the best PhD students.